Pushing the Boundaries of Creativity with Design-Driven Innovation
Hi 👋, I'm Yoann Martinez: Founder, Tech Entrepreneur & Product Designer Consultant. I have more than 14 years of experience in the field of developing online businesses and digital solutions, including a strong focus on product design.
mpro Studio
UX/UI Design Concept, 2023
For their annual summit, Crimson Tide wanted help in imagining the future of mpro5, specifically regarding how to drive revenue through partnerships. Consequently, I designed a new project from scratch: mpro Studio. This included two key features - Flow Builder, an efficient way for designing and deploying workflows, and Query Builder, a simple way to subscribe to the events powering workflows.
mpro5 Saturn
App Redesign, 2022 - 2023
From 2022 to 2023, I assumed the role of Head of UI/UX at Crimson Tide PLC. My responsibilities were to redesign and execute UI/UX changes across their current range of products, with a particular focus on revamping their mobile application, mpro5; a smart digital application that streamlines complicated tasks, workflows, and scheduling into simple, efficient, and continuously compliant processes.
Nova Lingua
UX/UI Design & Development, 2020 - 2022
Many language learning apps available in the market today offer basic fill-in-the-blank exercises, matching words to images, and repeating words into the microphone. These apps are not designed to cater to the needs of intermediate to advanced learners. Worse, the majority of these platforms have a design that is too childish and does not respond to the needs of people who want to learn a language seriously. It's for all these reasons that I founded Nova Lingua, a company that offers a new language learning method powered by artificial intelligence, starting with French.
Archipel F
UX/UI Design Concept, 2019
In 2019, Harmony Group (company I co-founded in 2013), achieved a significant milestone by securing an agreement with the French Ministry of Culture and Medef International. The agreement was to develop a serious game to promote the French language globally. The game was intended to be immersive and engaging, aiming to boost engagement with the French Ministry of Culture website. However, due to budgetary constraints imposed on the government during the COVID-19 crisis, the project was halted after the successful completion of the prototype.
Harmony V2
UX/UI Design & Development, 2017 - 2018
The Harmony platform needed a redesign, particularly with an emphasis on refining transitions between pages & applications. To address this, I delved into diverse visual solutions and executed a different approach. I also meticulously crafted the resulting platform to be fully responsive across desktop, tablet, and mobile devices. Finally, to maintain aesthetic coherence, I aligned the design with existing brand guidelines and integrated colours, typography, and other graphical elements that harmonised with the overall brand identity.
Coworking Coffee
Branding & Design, 2016
In 2016, we opened our first Coworking Coffee in Zacatecas, Mexico, driven by the vision to create a hybrid community café and collaborative hub for freelancers and startups. The primary objective was to cultivate a space where creative professionals could converge and work collectively. Although this project did not involve any UX/UI design, I took personal charge of crafting the branding and overseeing all interior designs to ensure that the construction aligned with the envisioned concept.
OBC Live
Project Design & Development, 2015 - 2016
In our society, competition is valued over cooperation. Therefore, in 2015, Harmony Technology, one of the companies owned by Harmony Group, took on the OBC Live project. The project aimed to facilitate deeper learning through intentional peer interactions and knowledge sharing. This project was carried out under a contract with the Mexican government, as part of the NORMA project.
Harmony V1
UX/UI Design & Development, 2013 - 2015
In 2013, I co-founded Harmony Group with the mission to transform the landscape of collaborative learning through the introduction of a modern and captivating solution that I personally crafted: the Harmony Platform. The design was focused on a clean and minimal UI, allowing the core product and educational content to take centre stage. To enhance user experience, a set of interaction modules and animated transitions were also carefully integrated. These elements ensured a seamless transition between pages and scenes, contributing to an overall smooth and enjoyable learning journey.
